ICON Embassy

The only hotel on Serrano Street

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What makes unique to ICON Embassy to its travelers?

ICON Embassy stands in the heart of Madrid’s Golden Mile, in a setting brimming with charm and chic sophistication where it is privileged to be the only hotel in Calle Serrano, one of the city’s most select streets. The hotel’s exclusive air of distinction, attractive design and personalized service are all guaranteed to make an instant impression. Guests will be dazzled by the beauty of its interiors, the vibrant select atmosphere of its Cocktail Room, its impeccable suites and the mouth-watering, healthy breakfasts that are served under the glass ceiling of FloraFina restaurant, where you can literally eat under the Madrid sky.

What rooms can I choose at the ICON Embassy?

Hotel ICON Embassy offers you a distinguished stay in the exclusive Salamanca district, featuring a unique style and exceptional services. Book the boutique rooms at Hotel ICON Embassy in Madrid. In our 4-star hotel, we offer the following rooms: the single room (a choice that is as simple as it is sophisticated, with a double bed in 16 m² of space), the double room (ideal for 2 travelers, with a trendy atmosphere), the superior double room (start your day enjoying breakfast in a bathrobe with views of the luxury of Serrano Street), the triple room (a versatile and complete space, perfect for 3 adults), the quadruple room (a king-size bed and two single bunk beds so you can enjoy Madrid with the whole family), and the deluxe room with terrace (the luxury of enjoying Madrid both inside and outside a suite).

What interesting places are close to the ICON Embassy?

The ICON Embassy is a hotel located in Serrano street, next to other famous shopping avenues such as Ayala, Serrano, Claudio Coelho, Hermosilla, Velázquez and Ortega y Gasset. This boutique hotel in the center of Madrid is a few steps from Paseo de la Castellana, the famous Puerta de Alcalá, Plaza Colón and El Retiro, as well as the Barrio de Salamanca, the luxurious residential area in Madrid. From our hotel you have at your disposal a complete and delicious culinary offer (StreetXo, Jewelry Bar Acorazada, Amazónico, Tepic, Ten Con Ten), as well as the main boutique stores (Simorra, Dior, Saint Laurent, Louis Vuitton, Hermes, Balenciaga, Pronovias).

Is the ICON Embassy a pet friendly hotel that allows the accommodation of pets?

Yes, the ICON Embassy is a pet friendly hotel in Madrid that allows pets. We offer a bed, a bowl of Barbour brand and some food for your furry friend. Our hotel is ideal for cats and dogs due to its excellent location in Serrano street, Madrid. You can walk with your pet to the Retiro Park, located just 900 meters away. There, you can visit together the Casita del Pescador, Paseo de las Estatuas, Puerta de España, Palacio de Cristal, the Cascada del Retiro or El Estanque Grande, among other interesting places in the park. Also, you can go shopping on the streets of Lagasca, Goya, Velázquez or the famous Serrano street with your pet. Important message: the ICON Embassy is a hotel for dogs and cats in Madrid with any additional cost but only if you book on this official website. In case you select our hotel through a different website, the accommodation of each pet has a price of €25 per stay.

What entertainment options does the ICON Embassy offer?

ICON Embassy offers you a selection of special services such as Wi-Fi, room service, lobby, meeting room, events, healthy buffet breakfast, cocktail room, airport transfer… and the FloraFina restaurant. Enjoy a few days of charm and sophistication in Madrid’s Golden Mile.

Yes, ICON Embassy offers flexible check-out until 3:00 p.m., subject to availability. Please confirm conditions with reception. Stay with us if you wish.

What are the check-in and check-out times at the ICON Embassy?

Formerly known as the Petit Palace Embassy Serrano, the check-in time for the ICON Embassy is from 2:00 p.m., while check-out is at 12:00 p.m. In addition, our clients can enjoy some of the hotel facilities after checking out.

Can I stay at the ICON Embassy once I have checked out?

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